The Lost Surfbrand began 1985 with now legendary shaper Matt Biolos and a bunch of school friends, transitioning their passion for snowboarding, skateboarding, and surfing into a clothing brand. By 1987, Biolos, now "Mayhem," began shaping surfboards, marked by the iconic LOST. Despite initial scarcity in orders, Biolos collaborated with influential surfers, such as Christian Fletcher, and renowned shapers, turning Lost into a global surf brand known for innovation and passion.